The Potential for Disruption in Corporations through Social Networking

Summary

In this article, we explore the potential for disruption in corporations and the use of social networking to improve efficiency and communication within companies. We highlight the limitations of traditional methods of calling in management consultants and the use of outdated technology. We suggest that social networking, as seen in platforms like Facebook and Twitter, can provide a solution by allowing employees to connect with the right people and information they need in real-time. We also mention a company called Jive, which provides a full platform for social networking within companies, allowing for profiles, likes, shares, and following of other employees. We conclude by suggesting that smart employees should follow the CEO.

The Need for Disruption in Corporations
The Potential of Social Networking in Companies
The Example of Jive
The Benefits of Social Networking within Companies
Maintaining Company Culture and Context
The Example of Nike
The Company Jive

The Need for Disruption in Corporations

Many companies still use outdated technology and traditional methods of calling in management consultants to improve efficiency and communication within the company. These methods can be costly and inefficient, leading to delays in decision-making and a lack of transparency. There is a need for disruption in corporations to improve communication, collaboration, and decision-making.

The Potential of Social Networking in Companies

Social networking, as seen in platforms like Facebook and Twitter, can provide a solution to the limitations of traditional methods. It allows employees to connect with the right people and information they need in real-time, leading to better communication and decision-making. Social networking can also lead to a decrease in internal emails, as employees can communicate in real-time through the platform.

The Example of Jive

Jive is a company that provides a full platform for social networking within companies. It allows for profiles, likes, shares, and following of other employees. Jive went public in December and offers services to transform company culture and improve communication. The revenue model of the company is not discussed.

The Benefits of Social Networking within Companies

The use of social networking within companies can lead to better communication, collaboration, and decision-making compared to email. The platform integrates with Outlook to pull contacts and allows for private discussions or small group collaborations. The transparency of the platform can be disruptive to the culture of some companies, but it ultimately leads to positive changes.

Maintaining Company Culture and Context

Maintaining company culture and providing context for new employees can be a challenge. One of the company’s main strategies is collaboration and maintaining open relationships with customers and suppliers. Social technologies have been empowering for customers, employees, and partners.

The Example of Nike

Nike is an example of a company that uses social networking to engage customers and increase brand loyalty. The company uses a social platform to allow customers to share their experiences and provide feedback on products. This engagement leads to a better understanding of customer needs and preferences, leading to better decision-making and product development.

The Company Jive

Conclusion

In conclusion, social networking has the potential to disrupt corporations and improve efficiency and communication within companies. Platforms like Jive provide a full solution for social networking within companies, allowing for profiles, likes, shares, and following of other employees. The use of social networking can lead to better communication, collaboration, and decision-making compared to email. Companies like Nike have shown the benefits of social networking in engaging customers and increasing brand loyalty. Overall, the use of social networking within companies can lead to positive changes and improvements in company culture and decision-making.