2013 WIRED Business Conference

Obsessive Chicken Disorder: Replicating Meat with Plant-based Protein

2013 WIRED Business Conference, WIREDx / By

Obsessive Chicken Disorder: Replicating Meat with Plant-based Protein Summary In this article, we will discuss how a company is using plant-based protein to replicate the fibrous structure of meat. The company’s core focus is on replicating the alignment of protein in meat using plant-based protein, which is about 80% of the way there. Table of …

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Empowering Low-Income Women to Start Their Own Glasses Businesses: A Q&A with an Eye Care Expert

2013 WIRED Business Conference, WIREDx / By

Empowering Low-Income Women to Start Their Own Glasses Businesses: A Q&A with an Eye Care Expert Summary In this interview, we talk to an eye care expert who has a revolutionary idea to empower low-income women to start their own businesses selling glasses in their communities. With over a billion people worldwide lacking access to …

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Why Teams Need Stars and How to Attract Them

2013 WIRED Business Conference, WIREDx / By

Why Teams Need Stars and How to Attract Them Summary This article discusses the importance of having star team members, citing the percentage of research papers published and the increased quality of work from top immunologists. However, stars may view teams as an hindrance to their progress due to perceived limitations. To attract stars, one …

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Learning from Mistakes: A Lesson in Authenticity

2013 WIRED Business Conference, WIREDx / By

Learning from Mistakes: A Lesson in Authenticity Summary In this article, we discuss the importance of learning from our mistakes and being authentic with our customers. We share a personal experience where we faced a six-month problem due to a lack of IT backup, which affected our shipping and receiving visibility. We also discuss how …

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Internet of Everything Devices: Mashing Them Together with AllJoyn

2013 WIRED Business Conference, WIREDx / By

Internet of Everything Devices: Mashing Them Together with AllJoyn Summary In this article, we discuss the potential of internet of everything devices and the importance of integrating them through a platform like AllJoyn. AllJoyn is an open source platform that allows different objects to communicate with each other, making it possible to create a seamless …

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How to Create Viral Content That Is Worth Sharing

2013 WIRED Business Conference, WIREDx / By

How to Create Viral Content That Is Worth Sharing Summary Creating content is no longer the challenge for modern digital marketers. The challenge is to create content that will go viral and get shared by people. By measuring the probability and average number of shares, marketers are able to determine which content will be successful. …

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The Evolution of a Startup to a 2,000 People Company: A Q&A Session with an Expert

2013 WIRED Business Conference, WIREDx / By

The Evolution of a Startup to a 2,000 People Company: A Q&A Session with an Expert Introduction Starting a company is a challenging journey, but the real challenge comes as the company grows, and its culture changes. As a company evolves and expands, it brings exciting challenges and unexpected surprises. However, the true success of …

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