Nike’s Attempt to Break the Sub-Two-Hour Marathon Barrier in Monza, Italy Summary Nike is organizing a race in Monza, Italy, where three of the world’s best long-distance runners will attempt to run a sub-two-hour marathon. Wired invited members of their running club to see how long they could last on a treadmill running at 13.1 …
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Nike’s Digital Revolution: From Tracking Movement to Inspiring Athletes Summary In this article, we explore how Nike’s focus on people and understanding consumers and athletes has led to the introduction of digital technology to create a more impactful relationship with customers. We delve into the history of Nike Plus, a collaboration between Nike and Apple, …
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Nike Fuel Band and the Power of Data Summary In this article, we discuss the Nike Fuel Band and the power of data. The consumer owns the data, and there is no reason for companies to hoard it. Nike participated in a hackathon event with Apogee and gave hackers access to their APIs to see …
The Shift Towards Digital Experiences at Nike: Q&A with Stefan Olander Summary Stefan Olander, the VP of Digital Sport at Nike and co-author of two books on digital technology, discusses the shift towards digital experiences at Nike. He explains how Nike Plus was one of the first devices to allow users to track their movements …
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