marketing

The Impact of Social Media on Marketing and Consumer Behavior: Debunking Myths and Highlighting Misconceptions

2012 WIRED Business Conference, WIREDx / By

The Impact of Social Media on Marketing and Consumer Behavior: Debunking Myths and Highlighting Misconceptions Summary In this article, we explore how social media has affected marketing and consumer behavior. We debunk myths and highlight misconceptions while discussing the growing trend of using social data to inform brand processes and campaign performance analysis. The primary …

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