Nike Fuel Band and the Power of Data Summary In this article, we discuss the Nike Fuel Band and the power of data. The consumer owns the data, and there is no reason for companies to hoard it. Nike participated in a hackathon event with Apogee and gave hackers access to their APIs to see …
Nike’s Digital Revolution: From Tracking Movement to Inspiring Athletes Summary In this article, we explore how Nike’s focus on people and understanding consumers and athletes has led to the introduction of digital technology to create a more impactful relationship with customers. We delve into the history of Nike Plus, a collaboration between Nike and Apple, …
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Nike Fuel: A Metric for Athletic Activity Summary In this article, we discuss Nike Fuel, a metric that measures athletic activity based on oxygen consumption. Unlike calories, Nike Fuel is not associated with weight loss and allows individuals to engage in their lives without being tied to a specific athletic activity. We also explore Nike’s …