Entrepreneurship

The Success Story of a Book: From Blog to Bestseller

The Success Story of a Book: From Blog to Bestseller Summary In this article, we explore the success story of a book that started as a blog with a dedicated following. The author shares their experience of pre-ordering the book and testing the marketing message with test readers. By the time the book was published, …

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Lean Startups in Government: The Rise of Entrepreneurship

Lean Startups in Government: The Rise of Entrepreneurship Summary The new CTO of the United States, Todd Park, has brought lean startup philosophies to the government, resulting in an increased interest in entrepreneurship, particularly due to the obsolescence of routine jobs being automated, leading to the creation of a burgeoning startup industry. There are concerns …

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