Sony’s E3 2008 Media Briefing: An Overview
Summary
Sony’s E3 2008 media briefing was focused on consolidating their 2008 holiday lineup and remaining relevant in the console market. While the company did not have as many brand new game announcements as their competitors, they did secure a major win with the launch of their video store which allows users to rent or buy games straight from their PS3. Sony, despite drifting away from the high sales that they traditionally garnered, has a lot to offer in terms of their commitment to long-term development rather than marketable immediate gratification.
Table of Contents
- Sony’s focus on long-term development
- Sony’s Video Store Launch
- The PlayStation 3’s Future without previous backward-compatibility or price drops
- Sony’s game lineup: Too much of the same?
Conclusion
Sony’s E3 2008 media briefing may not have been packed with brand new game announcements like their competitors, but it was certainly a considered and sophisticated approach. Investing in the long-term development of their consoles, Sony is positioning itself as the “cinefile” console with its new video store, proving that they have more on offer than just gaming.
