Sony’s E3 2008 Media Briefing: A Focus on the Future
Summary
In this article, we discuss Sony’s E3 2008 media briefing, which focused on showcasing their 2008 holiday lineup and introducing their new video store. Despite not having any major new game announcements, Sony promised big things for the future and emphasized their commitment to the PlayStation console.
Table of Contents
- Little Big Planet: A Highlight of the Conference
- Sony’s Video Store: Rent or Buy Movies Directly to Your PS3 or PSP
- Sony’s Focus on the PlayStation
- Promising Big Things for the Future
Little Big Planet: A Highlight of the Conference
At Sony’s E3 2008 media briefing, they showcased their 2008 holiday lineup, which included games like Infamous and Little Big Planet. Little Big Planet was a highlight of the conference, with Sony using the game’s level creation tools to tell their financial story. Although there were no major new game announcements, Sony’s emphasis on Little Big Planet demonstrated their commitment to innovative gameplay and creativity.
Sony’s Video Store: Rent or Buy Movies Directly to Your PS3 or PSP
Sony also launched their video store at the media briefing, which allows users to rent or buy movies and download them directly to their PS3 or PSP. This was a major step forward for Sony in the digital entertainment space, as they sought to compete with other streaming services like Netflix and Hulu.
Sony’s Focus on the PlayStation
Sony is focusing on the PlayStation and not dropping its price. They will be pushing it again this Christmas, even though it is 8 years old. Sony is targeting hardcore gamers, but there are no big innovations like Nintendo’s new motion controller or big casual games like Microsoft was showing. Despite this, Sony emphasized their commitment to the PlayStation console and their intention to continue supporting it for the long haul.
Promising Big Things for the Future
The message seems to be that Sony practices a 10-year life cycle with their console, so they are viable and in it for the long haul. They may not be blowing consumers away this year, but they are promising big things for next year. Sony’s E3 2008 media briefing may not have had any major new game announcements, but it demonstrated the company’s focus on innovation and commitment to the PlayStation console.
