Sony’s 3D Announcement: The Future of Entertainment?

Summary

Sony’s press conference revealed multiple significant announcements, including the launch of VIO computers and a new line of Bravia televisions. However, the main focus of their presentation was the investment in 3D technology. They revealed the new 3D-capable Bravia line and partnerships with ESPN and Discovery Channel to produce 3D programming. The PlayStation will also be upgradable for 3D technology with the option to play 3D games and Blu-ray movies. However, some people are skeptical about the potential success of 3D technology due to its high upfront cost and uncertain consumer demand.

Introducing Sony’s New Camcorder: The Bloggi
Sony’s 3D-capable Bravia Line
Upgrades for PlayStation: 3D Gaming and Blu-Ray Movies
3D Partnerships with ESPN and Discovery Channel
Skepticisms and Criticisms Surrounding 3D’s Potential

Introduction

For years, Sony has been a leader in entertainment technology that aims to provide consumers with unmatched audio-visual experiences right in the comfort of their own homes. With the world’s ever-evolving technology and changing consumer demand, Sony continues to push the limits and stay ahead of the game. Sony’s recent press conference was one such moment where they announced their new line of products and 3D technology investment. In this Q&A session, we will explore Sony’s latest announcement and the potential impact it could have on the future of entertainment.

Q&A

Introducing Sony’s New Camcorder: The Bloggi

Q1: Sony introduced a new camcorder called Bloggi. Can you tell us a little bit more about it?

Sony’s new camcorder, the Bloggi, is a compact camera that offers a range of features that mirror those of higher-priced camcorders. It is not just for social networking purposes but also for delivering better video quality. It offers several features, including 1080p video recording capabilities, image stabilization, face detection technology, and a flip-out USB connector for uploading videos to your computer.

Sony’s 3D-capable Bravia Line

Q2: Sony announced a new line of Bravia televisions that are 3D-capable. How do they differ from previous models?

The new line of Sony Bravia televisions is 3D-capable, meaning that they can display images in 3D. They use active shutter glasses that alternate between two images on the screen to create the 3D effect. These Bravia models have a higher refresh rate and faster processing power to provide a smooth and realistic 3D experience. However, it is essential to note that the glasses and transmitter required for the 3D effect are sold separately.

Upgrades for PlayStation: 3D Gaming and Blu-Ray Movies

Q3: Sony has announced that the PlayStation will be upgradable for 3D technology. What does this mean, and how will it affect gaming?

The announcement regarding upgrades for the PlayStation means that it will have the capability to display 3D games and Blu-ray movies. It is compatible with the new line of 3D Bravia televisions, including the glasses and transmitter required for 3D viewing. The PlayStation will have a firmware update to allow the 3D feature which Sony has promised will provide an immersive and realistic gaming experience that goes beyond traditional 2D gaming.

3D Partnerships with ESPN and Discovery Channel

Q4: Sony has partnered with ESPN and Discovery Channel to produce 3D programming. What does this partnership entail?

Sony’s partnerships with ESPN and Discovery Channel will bring original programming in 3D that promises to provide an immersive experience to viewers. ESPN will show the FIFA World Cup in 2010 in 3D, and Discovery Channel is working on new programming that is perfect for 3D with shows such as Shark Week being top prospects.

Skepticisms and Criticisms Surrounding 3D’s Potential

Q5: Given the high cost of 3D technology, what is Sony doing to encourage consumer acceptance of 3D viewing?

Sony is hoping that consumer demand will persuade more people to invest in 3D technology. They are releasing products that are not exclusively 3D-capable, meaning that consumers will not be forced to transition to 3D viewing. It is also initially selling the glasses and transmitter separately, allowing consumers a chance to test the 3D experience before fully investing. Despite these options, some people remain skeptical of whether people are willing to don glasses and sit in their living room for an extended period to watch 3D content.

Conclusion

Sony’s press conference showed that they’re making significant investments in 3D technology. The new product lines and partnerships with ESPN and Discovery Channel demonstrate Sony’s confidence in the potential of 3D, providing an immersive experience to viewers. However, the high cost of 3D technology and uncertainties regarding the demand for 3D content pose potential barriers to its adoption. Nevertheless, Sony’s approach of offering products that are not exclusively 3D-capable and selling glasses separately may help quell some of these concerns. Ultimately, only time will tell whether 3D technology will take off as the new standard for entertainment.