Social Technologies in Large Corporations: Improving Networking and Communication

Summary

The article explores how social technologies can enhance communication and networking among employees in large corporations. It highlights the challenges that corporations face with traditional technologies and how social platforms like Twitter and Facebook can revolutionize the way corporations operate. The article discusses the benefits of social technology, its potential impact on workplace culture, and its use in engaging customers.

The Role of Social Technologies in Large Corporations
The Nike Plus Platform and Its Social Strategy
Jive: A People-Centric Platform for Digital Management
The Evolving Role of the Chief Information Officer
Maximizing the Benefits of Social Technologies in the Workplace

Introduction

In today’s fast-paced, globalized world, large corporations struggle to keep up with the latest technological advancements. These corporations, with their traditional approach and outdated technologies, find it hard to become more efficient and agile. Fortunately, social technologies like Facebook and Twitter have disrupted the way people communicate, creating a platform that connects people and provides relevant information.

Q&A

Q: How does social technology benefit large corporations?

A: Social technology provides a platform that allows for efficient communication and networking among employees. It enables seamless information sharing, allowing the right information to be delivered to the right person at the right time. Additionally, social technology fosters a sense of community among employees, breaking down silos and encouraging cross-functional collaboration.

Q: Does social technology have any negative impact on workplace culture?

A: The transparency that comes with social technology can disrupt workplace culture. The public nature of conversations on social platforms can make certain aspects of the company visible to the general public, which can be a nightmare for some employees. However, there is the option to have private conversations and collaborate on projects that the entire company does not need to know about.

Q: Does the use of social technology in the workplace reduce the volume of emails?

A: Yes, the adoption of social platforms internally often results in a drop in emails. However, it’s not a zero-sum game, and email systems can still be used in conjunction with social platforms.

Q: How can social technology help corporations engage with their customers?

A: Social technology provides a platform for corporations to engage with customers, allowing them to provide feedback on products and services in real-time. Nike Plus is an excellent example of a company that has incorporated social technology into its business strategy.

Q: How does Jive work, and what is its pricing system?

A: Jive is a people-centric platform that emphasizes collaboration between employees. It charges per use, and its pricing model is flexible, charging by page view for external-facing sites. The platform is continually evolving and is personalized to each user thanks to its investment in social graph analytics.

Conclusion

Social technology is disrupting the way large corporations operate, improving communication and networking among employees. The technology provides a platform for efficient information sharing and fosters workplace community, breaking down silos between departments. The adoption of social technology enables corporations to engage more effectively with customers, while platforms like Jive and Nike Plus help to streamline digital management. The evolving role of the CIO is to enable organizations to become more effective and agile while maintaining control over IT. By focusing on maximizing the benefits of social technology, large corporations can stay ahead of the curve and improve their bottom line.