How to Create Viral Content That Is Worth Sharing Summary Creating content is no longer the challenge for modern digital marketers. The challenge is to create content that will go viral and get shared by people. By measuring the probability and average number of shares, marketers are able to determine which content will be successful. …
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The Importance of Stars in Teams Summary In this article, we discuss the value of stars in teams and how they can significantly improve the quality of work. We also explore the challenges of getting stars to collaborate effectively with their colleagues. Table of Contents The Value of Stars The Challenges of Collaboration Convincing Stars …
Empowering Women to Bring Glasses to the World Summary In this article, we discuss the idea of training low-income women to start their own businesses selling glasses in their communities around the world. This idea not only addresses the issue of the billion people on the planet who don’t have access to glasses, but it …
Internet of Everything Devices: Mashing Them Together with AllJoyn Summary In this article, we discuss the potential of internet of everything devices and the importance of integrating them through a platform like AllJoyn. AllJoyn is an open source platform that allows different objects to communicate with each other, making it possible to create a seamless …
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Learning from Mistakes: A Lesson in Authenticity Summary In this article, we discuss the importance of learning from our mistakes and being authentic with our customers. We share a personal experience where we faced a six-month problem due to a lack of IT backup, which affected our shipping and receiving visibility. We also discuss how …
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Creating a Web of Apps: Windows 8 Summary In this article, we will discuss how Windows 8 has made it easy for app developers to create a web of apps that talk to each other and can broadcast to the user what’s going on in their life, without even having to go into the app. …
Obsessive Chicken Disorder: Replicating Meat with Plant-based Protein Summary In this article, we will discuss how a company is using plant-based protein to replicate the fibrous structure of meat. The company’s core focus is on replicating the alignment of protein in meat using plant-based protein, which is about 80% of the way there. Table of …
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Revitalizing Yahoo: A Journey of Culture and Innovation Summary In this article, we explore the journey of Yahoo’s revitalization under the leadership of a new executive. The focus has been on building the right team, fostering a culture of innovation, and overcoming obstacles to drive the company forward. Table of Contents Building the Right Team …
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The Tragic Story of Penicillin: How a Big Idea Died in Isolation Summary In this article, we explore the story of penicillin, a revolutionary discovery in the late 19th century that could have saved millions of lives from infections. The story revolves around Ernest de Chesne, a doctor in the French army, who discovered the …
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The Power of Multi-Platform Storytelling Summary In this article, we will explore the benefits of multi-platform storytelling and how it can enhance the way we tell stories. We will also discuss the importance of assembling a team and using various forms of digital media to deepen the story and engage the audience. Table of Contents …