Nike Fuel Band and the Power of Data
Summary
In this article, we discuss the Nike Fuel Band and the power of data. The consumer owns the data, and there is no reason for companies to hoard it. Nike participated in a hackathon event with Apogee and gave hackers access to their APIs to see what they could come up with. The hacks that came back were very interesting, and Nike picked out the best ones and invited them to campus. One of the features of Nike Plus running is the Power Song, and whoever knows the most powerful Power Song will get a Fuel Band.
Table of Contents
- The Power of Data
- Nike’s Hackathon Event
- The Power Song
The Power of Data
Nike Fuel Band is an activity tracker that collects data. The data is owned by the consumer, and there is no reason for companies to hoard it. The only reason someone benefits from the data is because they use it to get better. Nike provides the data and puts services back that are of use to someone.
Nike’s Hackathon Event
Nike participated in a hackathon event with Apogee and gave hackers access to their APIs. The hacks that came back were very interesting. They took music, combined it with Fuel Band, and tried to figure out how to enhance the app and make it more interesting. Nike picked out the best ones and invited them to campus.
The Power Song
One of the features of Nike Plus running is the Power Song. The Power Song is a song that keeps you going when you run out of steam. Nike has tracked over the almost six years they’ve been working on this to see what those songs are. Whoever knows the most powerful Power Song will get a Fuel Band.
Conclusion
In conclusion, Nike Fuel Band is more than just an activity tracker. It collects data that can be used to benefit the consumer. Nike participated in a hackathon event with Apogee and gave hackers access to their APIs. The Power Song is a feature of Nike Plus running that keeps you going when you run out of steam.
