Nike Fuel: A Metric for Athletic Activity
Summary
In this article, we discuss Nike Fuel, a metric that measures athletic activity based on oxygen consumption. Unlike calories, Nike Fuel is not associated with weight loss and allows individuals to engage in their lives without being tied to a specific athletic activity. We also explore Nike’s new product, the Fuel Band, which is aimed at a broader audience, and their book, “Velocity,” which discusses the advent of metrics and digitization of life. The article emphasizes the importance of privacy and user control over sharing data, while also acknowledging the benefits of sharing information for motivation and achieving shared goals with friends.
Table of Contents
- Nike Fuel: A Metric for Athletic Activity
- Nike’s Focus on Creating Products for Everyone
- “Velocity”: Exploring Metrics and Digitization of Life
- The Importance of Privacy and User Control
- Insights from Nike Plus Data
- The Need for a Robust Platform
- Conclusion
Nike’s Focus on Creating Products for Everyone
Traditionally, Nike has focused on creating products for elite athletes. However, the company is now interested in creating products that inspire and enable everyone to be more active. To achieve this goal, Nike has created a new product called the Fuel Band, which is aimed at a broader audience. The Fuel Band is a wristband that tracks physical activity and encourages users to set daily activity goals.
“Velocity”: Exploring Metrics and Digitization of Life
Nike has also published a book called “Velocity,” which explores the advent of metrics and digitization of life. The book discusses how to optimize our lives based on these tools and the importance of sharing information. However, the book also acknowledges the issue of privacy and the need for user control over sharing data.
The Importance of Privacy and User Control
The speaker emphasizes the importance of privacy and user control over sharing data. While sharing information can be beneficial for motivation and achieving shared goals with friends, it is ultimately up to the user. Nike recognizes the need for transparency and control over user data and is committed to protecting user privacy.
Insights from Nike Plus Data
Nike has learned interesting insights from their Nike Plus data. For example, they found that more people run on Sundays and that users tend to become hooked after using their trackers five times. This data has helped Nike to develop better products and provide value to their users.
The Need for a Robust Platform
The speaker acknowledges the desire for an open platform for developers to create applications based on the data from accelerometers. However, before opening up, Nike recognizes the need for a robust and well-architected platform. The focus is on providing value to the user and enhancing their experience.
Conclusion
In conclusion, Nike Fuel is a metric that measures athletic activity based on oxygen consumption and is not associated with weight loss. Nike is committed to creating products for everyone and providing value to their users. The company also recognizes the importance of privacy and user control over sharing data. By continuing to learn from their Nike Plus data and developing a robust platform for developers, Nike is poised to continue to innovate and inspire individuals to be more active.
