Microsoft’s E3 2008 Press Conference: A Recap and Analysis

Summary

Microsoft’s E3 2008 press conference had some big announcements, including Final Fantasy XII coming to Xbox 360, emphasizing online play, and a focus on casual games. They also revealed partnerships with companies like Netflix for video streaming. Microsoft aims to cater to all types of users from hardcore gamers to movie watchers.

Introduction

Chris Kohler from Wired.com discusses Microsoft’s E3 2008 press conference, where they made some exciting announcements. Microsoft aimed to attract both hardcore and casual gamers. They also revealed that they were partnering with Netflix, which has the potential to be a significant deal.

The Bombshell Announcement: Final Fantasy XII on Xbox 360

One of the significant announcements was that Final Fantasy XII would be coming to Xbox 360 in North America and Europe. This news was a shocker since it was supposed to be Sony’s exclusive title for PlayStation. Microsoft showed the same pre-rendered footage that Sony had shown in the last three press conferences but still a significant achievement for Microsoft.

Emphasis on Hardcore Gaming

Microsoft revealed that they had sewn up the hardcore gaming audience with games like Resident Evil, Gears of War, Fable, and Fallout. They wanted to emphasize online gameplay with Gears of War and Fable and even with Resident Evil, which was a bit surprising since it was previously not known for its online play.

Move towards Casual Gamers

Microsoft also focused on casual gaming by introducing a new Avatar system that looked similar to Nintendo’s little Mii character. They also showcased a new Xbox Live experience with direct competitors to Ito and SingStar. Games like trivia and karaoke could challenge them now.

Video and TV Content Announcements

Microsoft revealed that they were partnering with Netflix to allow users to stream movies through Xbox Live Arcade. This announcement had great potential as it provided a straightforward, easy-to-use video on demand service.

Conclusion

Microsoft wants to become an all-in-one platform by catering to various audiences from hardcore gamers to movie watchers. Whether they will be successful at this remains a question, but their approach towards casual gaming might help them expand their user base. Overall, their press conference was successful in generating buzz and excitement around their new offerings.