Innovations from Sony’s Press Conference: The Introduction of Bloggi and 3D Technology

Summary

In this article, we discuss the highlights from Sony’s press conference, including the introduction of the Bloggi camera and their investment in 3D technology. Sony announced a new line of Bravia televisions that are 3D capable, but the glasses and transmitters will be sold separately. They also plan to partner with ESPN and Discovery Channel to show programming in 3D. However, we express some skepticism about the success of 3D technology due to its high cost and uncertain market appeal.

Introduction of Bloggi Camera
Sony’s Investment in 3D Technology
Partnership with ESPN and Discovery Channel
Skepticism about 3D Technology
Conclusion

Introduction of Bloggi Camera

Sony’s press conference included the introduction of a new camera called the Bloggi. This camera is not just for social networking, but it has several features and shooting options found in more expensive camcorders. The Bloggi is a promising addition to Sony’s line of cameras and is sure to appeal to a wide range of users.

Sony’s Investment in 3D Technology

Sony’s main focus at the press conference was their investment in 3D technology. They announced a new line of Bravia televisions that are 3D capable, but consumers will not be forced to buy them right away. The glasses and transmitters will be sold separately, so those who are not interested in 3D can opt-out. Sony also plans to make the PlayStation upgradable for 3D technology. This means that users can play 3D games and watch 3D Blu-ray movies on the console.

Partnership with ESPN and Discovery Channel

Another exciting announcement from Sony’s press conference was their partnership with ESPN and Discovery Channel. ESPN plans to show the FIFA World Cup in 3D in 2010, and Discovery will show original programming, including Shark Week. This partnership is sure to attract many viewers who are interested in experiencing 3D technology in a new way.

Skepticism about 3D Technology

Despite Sony’s investment in 3D technology, we express some skepticism about its success. The cost of 3D technology is high, and consumers will need to purchase glasses, a TV set, and a transmitter. Additionally, it is uncertain whether people will want to sit in their living rooms wearing glasses and high-fiving each other while watching 3D programming. While we are excited about the potential of 3D technology, we believe that it may take some time for it to become mainstream.

Conclusion

Overall, Sony’s press conference was exciting, with the introduction of the Bloggi camera and their investment in 3D technology. While we are skeptical about the success of 3D technology, we are excited to see how it develops in the future. The partnership with ESPN and Discovery Channel is sure to attract many viewers, and we look forward to seeing how this technology evolves.