How to Get People’s Attention with Hyperbolic Marketing

Summary

In this article, we discuss the importance of getting people’s attention before giving them a prescription or getting them to take action. We explore the effectiveness of hyperbolic marketing and how it can be used to sell products that ultimately improve people’s health. We also touch on the importance of messaging properly and how it can impact the number of people reached.

The Power of Hyperbolic Marketing
Selling the Trojan Horse
Impacting the Highest Number of People Possible
Conclusion

The Power of Hyperbolic Marketing

To get someone’s attention, we must use marketing that is attention-grabbing. This is where hyperbolic marketing comes in. The speaker in the transcripts admits to having a reputation for being hyperbolic and PT Barnum-like. This is done intentionally to get people in the gate and to give them the Trojan horse that ultimately helps improve their blood markers.

Selling the Trojan Horse

The speaker explains that they don’t sell blood markers or health markers. Instead, they sell six-pack abs, 15-minute orgasms, and other things that grab people’s attention. This is done intentionally to sell people something else, but ultimately, the goal is to improve their overall health.

Impacting the Highest Number of People Possible

It’s easy to take a highbrow academic approach to marketing, but if the goal is to impact the highest number of people possible, it’s important to understand how to message properly. This means using marketing that grabs people’s attention while also being effective in delivering the intended message.

Conclusion

Hyperbolic marketing can be an effective way to get people’s attention and ultimately improve their health. By selling something attention-grabbing, we can give people the Trojan horse that improves their overall health markers. It’s important to understand how to message properly to impact the highest number of people possible.