2012 WIRED Business Conference

Government Technology Fellowship: Disrupting a $172 Billion Market

Government Technology Fellowship: Disrupting a $172 Billion Market Summary In this article, we discuss the importance of bringing innovation and disruption to the government technology market, which is valued at $172 billion. We explore the distinction between politics and government and argue that fixing the bureaucratic operating system is necessary for real change to occur. …

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Investing in the Future: Ford’s Approach to Fuel Efficiency and Sustainability

Investing in the Future: Ford’s Approach to Fuel Efficiency and Sustainability Summary In this article, we explore the challenges faced by consumers and CEOs in choosing the right type of car to invest in, as the automotive industry transitions between traditional and new technologies. We discuss Ford’s approach to investing in multiple technologies, including internal …

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The Build vs Buy Decision for Big Companies: Why it’s Harder than You Think

The Build vs Buy Decision for Big Companies: Why it’s Harder than You Think Summary In this article, we delve into the difficulty of the build versus buy decision for big companies. We also explore the use of acquisition as a means of letting the free market determine what works and what doesn’t. Additionally, we …

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Kickstarter: Revolutionizing Crowdfunding for Creative Projects

Kickstarter: Revolutionizing Crowdfunding for Creative Projects Summary Kickstarter is a crowdfunding platform that has seen exponential growth since its launch in 2009. It has expanded to include not only creative arts projects but also gadgets, design projects, video games, and restaurants. Kickstarter remains focused on creative projects that spring from imagination and pursue some form …

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Nike’s Digital Revolution: From Tracking Movement to Inspiring Athletes

Nike’s Digital Revolution: From Tracking Movement to Inspiring Athletes Summary In this article, we explore how Nike’s focus on people and understanding consumers and athletes has led to the introduction of digital technology to create a more impactful relationship with customers. We delve into the history of Nike Plus, a collaboration between Nike and Apple, …

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The Success Story of Ford in the Automobile Industry

The Success Story of Ford in the Automobile Industry Summary In this article, we will discuss the success story of Ford in the automobile industry, including their flexible plant and simplified work rules, their past financial struggles and restructuring, and their future plans for technology and electrification. Table of Contents Ford’s Success in the Automobile …

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The Exciting Future of Consumer Electronics in the United States

The Exciting Future of Consumer Electronics in the United States Summary In this article, we discuss the concept of the Internet of Things and its impact on the consumer electronics industry. We explore the increasing importance of software in consumer electronics and how it is creating more value than hardware. We also touch on the …

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New Opportunities and Challenges with Adobe’s Creative Cloud

New Opportunities and Challenges with Adobe’s Creative Cloud Summary In a Q&A with Adobe’s CEO, Shantanu Naraya, discusses the company’s shift to a cloud-based model and how it has impacted their revenue streams, innovations, and reach. The use of the Creative Cloud has provided customers with a seamless approach to create, manage, deliver, and monetize …

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The Potential for Disruption in Corporations through Social Networking

The Potential for Disruption in Corporations through Social Networking Summary In this article, we explore the potential for disruption in corporations and the use of social networking to improve efficiency and communication within companies. We highlight the limitations of traditional methods of calling in management consultants and the use of outdated technology. We suggest that …

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