Can We Influence Food Choices with Information?
Summary
In this article, we discuss the impact of providing the right information at the right time to influence food choices. We conducted an experiment building on the research of Brian Wonsnick and others at Cornell, which revealed a strong relationship between the size of the container and how much people eat. We found that providing people with information and giving them the power to make informed decisions had a substantial impact on their food choices.
Table of Contents
- The Experiment
- Small Plates at Google
- Redesigning the Micro Kitchen
The Experiment
We conducted a simple experiment to determine if providing people with information could influence their food choices. We put out two plate options, a standard plate and a small plate, and counted how many plates people chose. Most people chose the large plate at 79%. However, after we described the research and explained the connection between plate size and portion control, we saw a 50% increase in the choice of small plates over large plates. This change led to greater satisfaction and control over portion sizes.
Small Plates at Google
At Google, we have micro kitchens where people snack and gather. To promote healthier food choices, we implemented a small plates program. This program continues to roll out at Google, and we have seen positive results.
Redesigning the Micro Kitchen
To make healthier choices more accessible, we redesigned our micro kitchens. We made fruit the center of attention and placed other options in opaque bins labeled with M&Ms. This change led to Googlers in the New York office eating 3.1 million fewer calories from M&Ms in just seven weeks. By making portions easier to control and requiring a more deliberate choice, we were able to promote healthier eating habits.
Conclusion
Providing people with the right information at the right time can have a significant impact on their food choices. By making healthier options more accessible and requiring a more deliberate choice, we can help people make more informed decisions about their food. At Google, we will continue to implement programs that promote healthy choices and empower our employees to make informed decisions about their health.
