May 2013

Obsessive Chicken Disorder: Replicating Meat Fibers with Plant-Based Protein

2013 WIRED Business Conference, WIREDx / By

Obsessive Chicken Disorder: Replicating Meat Fibers with Plant-Based Protein Summary In this Q&A session, we learn about the concept of obsessive chicken disorder and how it drives the core focus of a company towards replicating the fibrous structure of meat using plant-based protein. The expert explains that although they are not there yet, they are …

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The Discovery of Penicillin: How One Lowly Soldier’s Observations Changed Medicine Forever

2013 WIRED Business Conference, WIREDx / By

The Discovery of Penicillin: How One Lowly Soldier’s Observations Changed Medicine Forever Summary The story of the discovery of penicillin by Ernest de Chesne, a young soldier and doctor in the French army, is one of missed opportunities and tragedy. Despite discovering the powerful antibiotic properties of mold, de Chesne was not connected to any …

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The Art of Storytelling: Telling Stories Across Multiple Platforms

2013 WIRED Business Conference, WIREDx / By

The Art of Storytelling: Telling Stories Across Multiple Platforms Summary This article discusses the art of storytelling in the modern era where technology has taken the world by storm. The article showcases how telling stories has transformed over time by using various forms of digital media such as motion graphics, animations and videos to enhance …

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Bringing Innovation and Collaboration to Success: Insights from Elon Musk

2013 WIRED Business Conference, WIREDx / By

Bringing Innovation and Collaboration to Success: Insights from Elon Musk Summary In this article, we explore the perspective of Elon Musk, inventor of PayPal, CEO of Tesla Motors and SpaceX, on building successful companies. He talks about the importance of physics and collaboration in achieving a common goal. He emphasizes the power of bringing together …

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The Evolution of a Startup to a 2,000 People Company: A Q&A Session with an Expert

2013 WIRED Business Conference, WIREDx / By

The Evolution of a Startup to a 2,000 People Company: A Q&A Session with an Expert Introduction Starting a company is a challenging journey, but the real challenge comes as the company grows, and its culture changes. As a company evolves and expands, it brings exciting challenges and unexpected surprises. However, the true success of …

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How to Create Viral Content That Is Worth Sharing

2013 WIRED Business Conference, WIREDx / By

How to Create Viral Content That Is Worth Sharing Summary Creating content is no longer the challenge for modern digital marketers. The challenge is to create content that will go viral and get shared by people. By measuring the probability and average number of shares, marketers are able to determine which content will be successful. …

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Internet of Everything Devices: Mashing Them Together with AllJoyn

2013 WIRED Business Conference, WIREDx / By

Internet of Everything Devices: Mashing Them Together with AllJoyn Summary In this article, we discuss the potential of internet of everything devices and the importance of integrating them through a platform like AllJoyn. AllJoyn is an open source platform that allows different objects to communicate with each other, making it possible to create a seamless …

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