James Dyson: The Inventor of Revolutionary Products Summary In this article, we will explore the life and work of James Dyson, the inventor of the first bagless cyclonic vacuum cleaner and other revolutionary consumer electronics products. Dyson’s innovative ideas and persistence have led to the creation of unique products that have transformed the industry. We …
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The Evolution of the Customer Journey in the Age of Social Media Summary In this article, we discuss how social media has changed the way marketers approach their audience. We emphasize the importance of listening, engagement, and using social data as a feedback loop. We also discuss the need for organizations to break down silos …
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Social Media Disruption in Marketing and Consumer Behavior Summary In this article, we will explore the impact of social media on marketing and consumer behavior. We will discuss the exponential growth of content shared on social media platforms, the dot-com bubble burst, and the inherent value social media creates in marketing. We will also highlight …
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Nike Fuel Band and the Power of Data Summary In this article, we discuss the Nike Fuel Band and the power of data. The consumer owns the data, and there is no reason for companies to hoard it. Nike participated in a hackathon event with Apogee and gave hackers access to their APIs to see …
Nike Fuel: A Metric for Athletic Activity Summary In this article, we discuss Nike Fuel, a metric that measures athletic activity based on oxygen consumption. Unlike calories, Nike Fuel is not associated with weight loss and allows individuals to engage in their lives without being tied to a specific athletic activity. We also explore Nike’s …
Nike’s Digital Revolution: From Tracking Movement to Inspiring Athletes Summary In this article, we explore how Nike’s focus on people and understanding consumers and athletes has led to the introduction of digital technology to create a more impactful relationship with customers. We delve into the history of Nike Plus, a collaboration between Nike and Apple, …
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Government Technology Fellowship: Disrupting a $172 Billion Market Summary In this article, we discuss the importance of bringing innovation and disruption to the government technology market, which is valued at $172 billion. We explore the distinction between politics and government and argue that fixing the bureaucratic operating system is necessary for real change to occur. …
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Code for America: Bringing Innovation to Local Government Processes Summary In this article, we discuss the Code for America program, which places coders and web developers in local governments to help improve their processes. We also highlight one of the program’s success stories, DiscoverBP, a website that simplifies the school selection process for parents. We …
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Putting Konstantin Othmer’s Tesla Model S to the Test with Sidecar App in San Francisco Summary In this article, we follow Damon Laverence and Konstantin Othmer as they put the Tesla Model S to the test using the Sidecar app in San Francisco. They pick up passengers and get their impressions of the car while …
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Driving the All-New Tesla Model S: A Review Summary In this article, we review the all-new Tesla Model S, specifically the performance version with 21-inch wheels and an 85 kilowatt-hour battery pack. We highlight its impressive acceleration and braking capabilities, as well as its massive 17-inch touchscreen display and reconfigurable dashboard. Table of Contents Performance …