December 2012

Investing in the Future: Ford’s Approach to Fuel Efficiency and Sustainability

2012 WIRED Business Conference, WIREDx / By

Investing in the Future: Ford’s Approach to Fuel Efficiency and Sustainability Summary In this article, we explore the challenges faced by consumers and CEOs in choosing the right type of car to invest in, as the automotive industry transitions between traditional and new technologies. We discuss Ford’s approach to investing in multiple technologies, including internal …

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Al Mulally’s Journey as Ford’s CEO: Turning the Company Around

2012 WIRED Business Conference, WIREDx / By

Al Mulally’s Journey as Ford’s CEO: Turning the Company Around Summary In this article, we explore Al Mulally’s experience as the CEO of Ford, where he turned around the company during a difficult time in the car industry. Mulally’s leadership and strategic decisions helped Ford become one of the most profitable car companies, with a …

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Embracing Productive Failure: The Key to Innovation in the 21st Century

2012 WIRED Business Conference, WIREDx / By

Embracing Productive Failure: The Key to Innovation in the 21st Century Summary In this article, we discuss the importance of embracing productive failure in order to foster innovation in the 21st century. We explore examples of intentional pivots and minimum viable products, and how they have influenced lesser-known companies. We also discuss the challenges that …

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The Lean Startup: Learning from Failure and Minimizing Risk

2012 WIRED Business Conference, WIREDx / By

The Lean Startup: Learning from Failure and Minimizing Risk Summary In this article, we discuss the Lean Startup method, which focuses on minimizing the risk of failure in startups. The method emphasizes the importance of figuring out what customers want and measuring progress and learning. It also includes certain rules such as iteration, pivoting, and …

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Twitter’s Future Possibilities: Paid Pro Users, Real-Time Google Searches, and the Internet of Things

2012 WIRED Business Conference, WIREDx / By

Twitter’s Future Possibilities: Paid Pro Users, Real-Time Google Searches, and the Internet of Things Summary In this article, we discuss the various topics covered by a speaker regarding Twitter’s future possibilities. These include the potential introduction of a paid pro user option, ongoing conversations with Google about real-time tweet searches, self-advertising on Twitter, the Internet …

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The Success of Twitter’s Business Model

2012 WIRED Business Conference, WIREDx / By

The Success of Twitter’s Business Model Summary In this article, we discuss the success of Twitter’s business model, which is similar to Google AdWords, where advertisers only pay when people engage with their tweets. We also explore Twitter’s stance on going public, the recent Instagram acquisition, and the potential market bubble. Additionally, we discuss Twitter’s …

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The Growth of Twitter: A Conversation with CEO Dick Costolo

2012 WIRED Business Conference, WIREDx / By

The Growth of Twitter: A Conversation with CEO Dick Costolo Summary In this article, we discuss the growth and evolution of Twitter with CEO Dick Costolo. He shares the changes he implemented to ensure consistent management practices and organizational clarity. Twitter’s vision is “Twitter brings you close,” which is based on the various ways people …

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Airflow, Viscous Shearing, and Rapid Prototyping: Creating Efficient Heaters and Vacuums

2012 WIRED Business Conference, WIREDx / By

Airflow, Viscous Shearing, and Rapid Prototyping: Creating Efficient Heaters and Vacuums Summary In this article, we explore the principles of airflow and viscous shearing, which can be used to create efficient heaters and vacuums. We also discuss the importance of rapid prototyping in product development, protecting intellectual property through patents, and encouraging young designers and …

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